ForgeFit

A personal coaching website built to sell trainers as individuals, not a gym membership, real names, real specialties, real per-session prices, before anyone books a thing.

Client

ForgeFit

Industry

Personal Coaching & Training

Services

[Design / Development / SEO]

Year

2026

Project Overview

ForgeFit is a personal coaching studio in Los Angeles offering one-on-one training across strength, yoga, endurance, and nutrition coaching. With over 500 clients coached and 12+ certified trainers, the studio reports a 98% client satisfaction rate and offers both in-studio and online coaching formats.

The Brief

The Challenge

  • Personal training is a relationship, not a transaction, a generic booking form undersells that
  • Four trainers with different specialties and price points needed individual visibility
  • Three pricing formats (per-session, monthly package, online) needed clear side-by-side comparison
  • Common objections (experience level, cancellation policy, equipment needs) needed answers before checkout, not after

The Goals

  • Let clients choose a specific trainer by specialty, rating, and price
  • Present all three coaching formats clearly, with one option highlighted as most popular
  • Use real testimonials tied to specific, believable results
  • Answer common questions directly on the page via FAQ
  • Make direct contact (email, phone, studio hours) easy to find

Our Solution

What we built

Four trainers are listed individually with a photo, rating, specialty tags, and per-session price, each with their own “Book” button. A pricing section compares three formats side by side — 1-on-1 Coaching, a Premium monthly Package (marked “Most Popular”), and Online Coaching — each with its own feature checklist. Client testimonials are shown with names and specific outcomes (e.g., “Lost 30 lbs in 4 months”), and a six-question FAQ accordion answers common concerns directly on the page. A contact section lists email, phone, studio address, and studio hours alongside a direct message form.
  • Custom UI/UX Design
  • Individual Trainer Profiles
  • Elementor
  • Speed Optimization
  • SEO Structure
  • Tiered Pricing Comparison
  • Payment Integration
  • Responsive Design
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Results

01

Research

02

Wireframes

03

UI Design

04

Development

05

Testing

06

Launch

Key Features

Individual Trainer Profiles

Shows each coach's specialty, rating, and per-session price.

Direct Booking Buttons

Lets clients book a specific trainer directly from their profile.

Tiered Pricing Comparison

Compares 1-on-1, monthly package, and online coaching side by side.

Result-Specific Testimonials

Builds trust with named reviews tied to specific outcomes.

FAQ Accordion

Answers common questions directly on the page.

Contact Section with Studio Hours

Lists direct contact info and studio hours alongside a message form.

Results

Fast Page Load Speed

Keeps the site quick on both mobile and desktop.

Fully Responsive Layout

Works cleanly across mobile, tablet, and desktop.

Clear Pricing Comparison

Makes it easy for visitors to compare coaching options side by side.

Technologies Used

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GeneratePress_Logo
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forminator
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Client Testimonial

"BabsXperience exceeded my expectations. The website is clean, modern, and incredibly easy to navigate. Every section feels intentional, from the trainer profiles to the pricing and FAQs, which makes it easy for potential clients to take action. I highly recommend BabsXperience to anyone who wants a website that not only looks professional but is built to generate leads."

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