MamaCleaning; Cleaning Company
Client
MamaClean
Industry
Residential & Commercial Cleaning
Services
[Design / Development / SEO]
Year
2025
Project Overview
MamaClean is a professional cleaning company offering residential, commercial, carpet and upholstery, post-construction, and deep cleaning services across Berkshire, Wiltshire, and Oxfordshire, including Newbury, Swindon, Oxford, Marlborough, Didcot, Hungerford, and several surrounding towns. The team is built around reliability and trust, the kind of thing that matters when you're letting someone into your home.
The Brief
The Challenge
- Cleaning is a trust-first service, visitors need to feel confident before they'll let a stranger into their home
- Too many service types (hourly, fixed sessions, deep clean, post-construction) to price with a single flat rate
- Reaching customers across 10 separate towns without 10 separate marketing efforts
- Converting browsers into bookings without requiring a phone call
The Goals
- Let customers price their own clean instantly, based on property size and service type
- Make booking as easy as WhatsApp, not just a contact form
- Rank locally across every town served, not just the home base
- Build trust through real testimonials and a clear "how it works" flow
- Present a wide service range (residential, commercial, carpet, post-construction) without overwhelming the visitor
Our Solution
What we built
- Custom UI/UX Design
- WordPress Development
- Elementor
- Speed Optimization
- Multi-town SEO Pages
- Live Quote Calculator
- Responsive Design
- WhatsApp Booking Integration
Results
01
Research
02
Wireframes
03
UI Design
04
Development
05
Testing
06
Launch
Key Features
Live Quote Calculator
Select service type, property size, hours, and extras, see an instant price estimate before booking.
WhatsApp Booking
A direct WhatsApp link sits next to the form for customers who'd rather message than type.
Multi-town Service Pages
Dedicated pages for 10 towns across Berkshire, Wiltshire, and Oxfordshire for local SEO.
Real Testimonials
Genuine customer reviews built into the homepage and services flow to establish trust early.
How It Works
A simple 3-step flow, pick a plan, set a schedule, get things done, to reduce booking friction.
Full Service Range
Residential, commercial, carpet & upholstery, post-construction, and deep cleaning, each with its own page.
Results
15%
increase in bookings
50%
increase in website visits
Instant, self-serve pricing
Customers can price their own clean without calling, reducing friction at the exact point they'd otherwise bounce.
Lower-friction booking
A WhatsApp option sits beside the form, meeting customers where they already are.
Local SEO footprint
Ten dedicated town pages built to capture search traffic beyond the home base.
Technologies Used
