Precise Boring
Client
Precise Boring
Industry
Directional Drilling & Excavation
Services
[Design / Development / SEO]
Year
2024
Project Overview
Precise Boring is a 13-year directional drilling and excavation contractor based in Herkimer, NY, serving irrigation, sewer and water, telecommunications, and electric industries. Their work spans horizontal drilling, hydro excavation, rock drilling, fiber optic installation, and trenchless pipe work, with clients including major telecom operators like Charter-Spectrum and Greenlight Networks.
The Brief
The Challenge
- An eight-service offering that's easy to bury under generic "we do everything underground" copy
- Winning trust with enterprise clients (telecom, utilities) who vet contractors carefully before hiring
- Technical work that's hard to visualize, most of it happens underground, out of sight
- Standing out in a field where most competitor sites look like a business card, not a capability statement
The Goals
- Give each of the eight services its own clear, dedicated page
- Put real client logos (Charter-Spectrum, Greenlight Networks) front and center as proof
- Make 13 years of experience and the company's values (service, quality, integrity, value) immediately visible
- Build a portfolio showing completed work, not just service descriptions
- Keep the contact path short, phone and form both one click away
Our Solution
What we built
- Custom UI/UX Design
- WordPress Development
- Elementor
- Speed Optimization
- SEO Structure
- Multi-Service Page Architecture
- Responsive Design
- Client Trust Logos
Results
01
Research
02
Wireframes
03
UI Design
04
Development
05
Testing
06
Launch
Key Features
Eight Dedicated Service Pages
Each drilling and excavation service gets its own page, built for search and clarity.
Fleet Showcase
Business Green (Tesla), First Class (Mercedes E-Class), and First Class Van XL (Mercedes V-Class), each with capacity details.
Multi-language Site
Available in English, German, Spanish, Portuguese, Italian, Arabic, Turkish, and Russian.
Local Service Area
Clear address and service area presentation for a business rooted in Herkimer, NY.
Values-Led Homepage
Service, Quality, Integrity, and Value presented clearly as the company's four operating pillars.
Client Trust Logos
Real client logos, including major telecom operators, displayed prominently on the homepage.
Results
22%
increase in bookings
70%
increase in website visits
4,000+
in sales within 3 months of launch
Consistent premium presentation
A fully electric fleet presented with the same visual language as a traditional luxury chauffeur brand.
Streamlined booking
One unified flow covering both distance transfers and hourly hire, reducing steps to book.
International reach
Eight-language support built to serve Munich's international airport traveler base.
Technologies Used
